How to optimize Shopee Main Image and Video ? 5 Proven Tips to Double Your Store Traffic
Shopdora Data shows: Products with cover videos get 3x more clicks than those without—even with the same ad spend. That moving billboard? It’s your golden opportunity to hook buyers.
Today, we’re breaking down how to use cover videos to skyrocket your Shopee traffic. Plus, grab a ready-to-use checklist to build high-converting visuals and double your CTR 📈
Cover Video Optimization
Stop treating it like a slideshow! Many sellers upload random demos and waste prime real estate. After auditing top shops, here’s what actually works:
1. Hook ‘em in 3 seconds (TikTok style!)
Your first 3 seconds MUST answer: “Why should I care?”Show the core benefit or a killer use case.
Highlighting touch control + Bluetooth features in <3s 👇
2. Tell a story that resonates
Ditch boring specs. Build relatable scenes, solve pain points, or show before/after transformations.
Real swimmer using waterproof earbuds 👇
3. Fast cuts, zero fluff
Keep it 20-40 sec. Chop slow pans—use quick cuts, transitions, and pack MAX value per frame.
3-sec shots showcasing 5 features in 15 sec 👇
4. Design for silent scrollers
Use subtle BGM, but ALWAYS add bold captions. 85% of mobile users watch muted!
❌ Silent video fails to sell screen protectors without text 👇
5. Tailor content to your niche
- Beauty: Swatches, bare-face vs. glam shots, continuous shots = trust.
Half-face makeup look 👇
- Tech: Show unique features, setup tutorials, and real-life use.
Step-by-step setup guide 👇
Cover Photo Checklist
1️⃣ Hero Shot: Stop scrolls in 0.5s
- Product takes 80%+ space. Clean background.
- Crisp images = instant trust. Blurry = skip.
2️⃣ Slide 2: Show, don’t tell
- Waterproof? Film it underwater.
- Pair with 1-liner copy that stings a pain point.
3️⃣ Slide 3: Crush competitors visually
- Side-by-side comparisons: Thinner? Lighter? Prove it.
- Scream your USP (Unique Selling Point).
4️⃣ Slide 4: Earn trust
- Certifications, lab tests, or 5-star reviews.
- Bold return policy/warranty = “Buy risk-free.”
5️⃣ Slide 5: FOMO triggers
- HIGHLIGHT: “Free shipping,” “Gift included,” “60% OFF”.
- “Last 5 units!” + “Sale ends tonight!” = urgency.
6️⃣ Final Slides: Details matter
- 360° shots + lifestyle scenes = “I need this.”
- Close-ups of textures/packaging = premium feel.
Remember: Great visuals aren’t just pretty—they hit those psychological triggers. Hook with images, persuade with video. Nail both, and watch traffic explode. Go optimize NOW! 🔥