July 13, 2026 Shopee Malaysia Market Weekly Report: Fashion, Home, and Electronics Dominate Searches

Key Policy Update: Official Overseas Warehouse Commission Adjustment

Effective January 1, 2026 (Beijing time), Shopee Malaysia has updated its commission rate for Official Overseas Warehouse sellers.

• New Rate: 15.12% (inclusive of tax)
• Scope: This rate applies only to orders generated on or after January 1, 2026.
• Price Adjustment Grace Period: From December 24, 2025, to January 6, 2026, sellers will not be penalized for "exaggerated discounts" if their price adjustments do not exceed the commission rate change.

This is a critical cost consideration for any Shopee seller leveraging overseas warehousing.

Trending Search Keywords

The following keywords have seen a surge in popularity among Malaysian shoppers. Prioritizing these in your product listings can significantly boost visibility:

• Fashion & Accessories:
  • tote bag (托特包)
  • tudung sarung (Muslim headscarf)
  • lovito (women's fashion brand)
  • baju perempuan (women's clothing)
  • kasut lelaki (men's shoes)
  • seluar jeans lelaki (men's jeans)
  • wallet (钱包)
• Home & Living:
  • rak pinggan mangkuk (dish drying rack)
  • kipas dinding (wall fan)
  • cadar single (single bed sheet)
• Electronics & Gadgets:
  • air fryer (空气炸锅)
  • speaker bluetooth (蓝牙音箱)
• Lifestyle & Beauty:
  • needoh (家居品牌/stress toy brand)
  • pandaeyes (美妆品牌)
  • keychain (钥匙链)

Note: Ranked in no particular order.

Cross-Border Flash Sale Hot Sellers (July 6–July 13, 2026)

Cross-border sellers saw significant success in the following categories during the weekly flash sales. Prices are in Malaysian Ringgit (RM).

Local Seller Flash Sale Hot Sellers (July 6–13, 2026)

Local sellers also demonstrated strong performance, especially in budget-friendly, daily essentials.

Prohibited Items Class B: A Must-Know for Every Shopee Seller

To avoid account suspensions and penalties, carefully review the list of Class B prohibited items. Common pitfalls include:

• Power banks and standalone batteries (including button cells and >8000mAh high-capacity batteries)
• Candles, paints, and powders
• Knives, swords, and toy guns (models/decorations)
• Electronic cigarettes and accessories (e.g., e-liquid)
• Alcohol-based products (e.g., alcohol wipes), nail polish, and nail polish remover
• Medicines, health supplements, and food (including pet food)
• Aromatherapy products (e.g., incense, mosquito coils)
• Essence oils, lubricants, and coolant
• Adult products
• All hemp/CBD/THC-containing products
• Liquids over 200ml

Shop Features to Boost Sales

Leverage these built-in tools to drive traffic and conversions during non-campaign periods.

1. Chat Broadcast

Engage your audience by sending targeted messages to custom groups. Benefits include:

• Driving traffic to your shop and products
• Rewarding loyal customers with exclusive deals
• Building relationships through direct interaction

2. Shop Flash Sales (My Shop Shocking Sales)

Create limited-time deals within your own storefront to:

• Increase product impressions
• Boost conversion rates during peak traffic times

3. Bundle Deals

Encourage larger orders by mixing and matching products. Offer:

• Percentage discounts
• Fixed amount discounts
• Special bundle pricing

4. Add-on Deals

Increase average order value by offering complementary products or free gifts. Benefits include:

• More clicks on product listings
• A simplified shopping experience
• Higher overall product sales

For more in-depth selection strategies, explore the Subcategory Selection Guide and other resources available in the Shopee Seller Education Hub. Stay tuned for next week's report, and happy selling!