July 13, 2026 Shopee Singapore Market Weekly Report: GST Changes & Mid-Year Campaigns Drive Sellers' Strategies
Policy Updates & Guidelines
1. Shopee Singapore Overseas Warehouse Handling & Last-Mile Fee Adjustments
Effective Date:
- Last-mile fees: October 1, 2025 (updated)
- Handling fees: November 12, 2025 (updated)
The new rates apply only to orders generated after these dates. Key updates include adjustments to handling and last-mile fees (in SGD, inclusive of VAT). Sellers using overseas warehouses should review detailed rate tables in the Seller Learning Center.
2. Singapore Goods and Services Tax (GST) Adjustment
From January 1, 2024, the GST rate rose from 8% to 9%. Since 2023, low-value goods (≤SGD 400) imported via air or mail are also subject to GST. For non-overseas warehouse products, the displayed price now automatically includes 9% GST. This change affects pricing strategies for all Shopee seller operations.
3. Preferred Seller Standard Updates
Effective: September 16, 2024 (all Shopee sites)
- Singapore update: The Average Preparation Time (APT) metric is replaced by Fast Handover Rate (FHR).
- If your FHR drops below 75% in the past 30 days, your Preferred Seller status may be revoked.
4. Mall Seller Standard Updates (Singapore & Malaysia)
Effective: September 16, 2024
- Singapore update: APT replaced by FHR.
- If your FHR falls below 80%, your Mall Seller status is at risk.
5. Shopee Singapore Commission Rate Adjustment
Effective: January 1, 2026 (Beijing time)
- Cross-border direct mail & third-party warehouse: 16% (inclusive of tax)
- Overseas warehouse: 11% (inclusive of tax)
- MY-SG project (Malaysia to Singapore) overseas warehouse: 14% (inclusive of tax)
Note: Sellers adjusting prices between December 24, 2025 – January 6, 2026, within the fee change range won't be penalized for "exaggerated discounts."
6. Counterfeit & IP Infringement Crackdown
Shopee Singapore is strictly removing counterfeit products. Without brand authorization, sellers must not use brand names/logos in titles, descriptions, images, or brand attributes. Examples include unbranded Bluetooth TWS headphones using other brand names or Xiaomi trademarks without official authorization. Violations lead to product removal, penalty points, or store suspension.
Campaign Calendar
Upcoming key dates for Shopee seller promotions in July 2026:
- July 15, 18, and 25 – Major campaign days with high traffic potential.
Trending Keywords & Product Insights
Platform Trending Search Keywords (July 2026)
| Keyword | Category |
|---|---|
| water bottle | Sports & Outdoors |
| power bank | Mobile & Gadgets |
| durian | Food & Beverages |
| medicube | Beauty & Personal Care |
| esim malaysia | Mobile & Gadgets |
| crocs | Men's Shoes |
| luggage | Travel & Luggage |
| bag | Women's Bags |
| skintific | Beauty & Personal Care |
| torriden | Beauty & Personal Care |
| pillow | Home & Living |
| muji official store | Home & Living |
| sunscreen | Beauty & Personal Care |
| phone case | Mobile & Gadgets |
| rice cooker | Home Appliances |
| vacuum cleaner | Home Appliances |
| iphone 17 pro max | Mobile & Gadgets |
| shampoo | Beauty & Personal Care |
| air fryer | Home Appliances |
| lego | Toys, Kids & Babies |
| laundry basket | Home & Living |
| socks | Women's Apparel |
| world cup jersey | Sports & Outdoors |
| insta360 | Cameras & Drones |
July Market Trends by Category
Mobile & Gadgets
- Hot keywords: iPhone 17 Pro Max, phone case, power bank, esim malaysia
- Insight: Mobile accessories remain core, driven by iPhone 17 Pro Max buzz. Travel-related eSIM demand persists.
Cameras & Drones
- Hot keyword: Insta360
- Insight: Summer travel boosts lightweight action cameras for outdoor recording.
Beauty & Personal Care
- Hot keywords: Skintific, Torriden, medicube, sunscreen, shampoo
- Insight: Sunscreen surges due to UV exposure. Science-backed skincare (Skintific, Torriden) and pore-care (Medicube) lead. Shampoo remains a staple for restock during sales.
Home & Living / Appliances
- Hot keywords: Muji official store, pillow, laundry basket, rice cooker, vacuum cleaner, air fryer
- Insight: Mid-year home refresh drives Muji searches. Kitchen upgrades (rice cooker, air fryer) and smart cleaning (vacuum) see high demand.
Sports, Fashion & Others
- Hot keywords: Water bottle, world cup jersey, crocs, bag, socks, lego
- Insight: Summer sports and events boost water bottles and jerseys. Crocs dominate casual wear. LEGO remains a gifting favorite.
CFS Flash Sale Best Sellers (Cross-border Sellers)
High-Value Items (from last week’s CFS)
- Items with high average order value performed well.
High-Volume Items (from last week’s CFS)
- Products with high unit sales saw strong demand.
Other Opportunities
1. July 18 Global Selling Day (GDD) Resource Pack
Key benefits for Shopee seller participants:
- Daily homepage card exposure (25% impression rate)
- Flash sale slots, brand-exclusive zones, seller coupon page
- Ad support & AMS (Affiliate Marketing Solutions)
- Cash incentives and brand promotion tools
- First-purchase discount up to 50%, bundle deals (10% for 3 items, 25% for 6 items)
Contact your account manager to join.
2. July 7, 15, and 25 Mega Campaign Resource Pack (SGCB)
Aimed at Q3 volume breakout, this pack includes:
- Homepage banners, brand zones, flash sale slots, SBD labels
- Shopee ad support & AMS
- Cash incentives and brand promotion tools
- First-purchase and bundle discounts
Don’t miss this window to boost sales. Sign up now!
For more product selection guides, check the Seller Learning Center’s weekly updates and shared resources.