July 13, 2026 Shopee Vietnam Market Weekly Report: 7.7 Mega Sale Wrap-Up & Back-to-School Prep

Welcome to this week's Vietnam market briefing. As a Shopee seller, understanding the local calendar and shifting consumer keywords is your ticket to higher conversion. This report covers the aftermath of the massive 7.7 Mega Sale, key policy updates, and the top trending search terms driving traffic right now.

Policy Corner: What Every Shopee Seller Needs to Know

Staying compliant is crucial. Here are the key policy updates for the Vietnam market:

• Copyright Infringement Action: Legal actions (reason code: Hàng vi phạm quyền sở hữu trí tuệ) require immediate attention. When notified, Shopee sellers typically have only 1-2 days to respond (provide authorization or delete the product). Note: Deleting 2 SKUs per copyright violation will result in a 1-point penalty.
• Health & Beauty (Mỹ phẩm) Uploads: Great news! Since November 29, 2021, no certificates are required to list products in the Health & Beauty category. Hot sub-categories include Eyes make up, Facial make up, Lipstick & Lips care, and Skincare (focus on masks, sunscreen, and facial cleansers).

July Campaign Calendar: The Full Schedule for Shopee Sellers

The month is packed with promotional cadences. Here is the breakdown to help you plan your inventory and participation:

Week 1 (June 29 - July 5): 7.7 Pre-Hype & Mini Spike

• Platform Focus: Prehype 7.7 & Mini Spike.
• Daily Themes:
  • June 29-30: Authentic Brand Day, Dress up & Make up.
  • July 3-5: D-2 Spike, In-Stock (Ships Fast), Entertainment Weekend.
• Key Cluster: Thematic - World Cup Sale (non-HB + LS + ELHA).

Week 2 (July 6 - July 12): 7.7 Mega Sale & Extended Sale

• Platform Focus: D-1 & D-Day (July 7) and Extended Sale.
• Daily Themes:
  • July 8-10: Authentic Brand Day, Low Price Day, VCX Cashback.
  • July 11-12: In-Stock (Ships Fast), Entertainment Weekend.
• Other Key Events: Member's Day.

Week 3 (July 13 - July 19): Pre-Hype 15.7 & Back-to-School

• Platform Focus: Prehype 15.7, Early Bird Sale, Mini Spike.
• Daily Themes:
  • July 14: Authentic Brand Day, Dress up & Make up.
  • July 18-19: In-Stock (Ships Fast), Entertainment Weekend.
• Key Cluster: Back to School sale (FAHB x EL x LS x FMCG non-HB).
• Other Key Events: Fashion Week, Cross-category push (FA x HB, EL x LS x FMCG).

Week 4 (July 20 - July 26): Pre-Hype 25.7 & Student Focus

• Platform Focus: Prehype 25.7, Early Bird Sale, Mini Spike.
• Daily Themes:
  • July 21: Authentic Brand Day, Dress up & Make up.
  • July 24-26: Low Price Day, VCX, In-Stock (Ships Fast), Entertainment Weekend.
• Key Cluster: Shopee Students (Back-to-school focus on LS x EL).
• Other Key Events: Extended LP + VC with Back-to-School theme.

Week 5 (July 27 - August 2): Month-End Push & Tech Zone

• Daily Themes: Authentic Brand Day, Dress up & Make up, Low Price Day, VCX, In-Stock (Ships Fast).
• Key Cluster: Techzone (B2S) - ELHA Electronics.
• Other Key Events: Member's Day.

Top 20 Trending Search Keywords (July)

This list reveals what Vietnamese consumers are actively hunting for. A smart Shopee seller will align their product titles and ads with these high-volume terms.

Fashion & Apparel

• áo (Shirt)
• áo kiểu nữ (Women's Blouses)
• giày (Shoe)
• dép nữ (Women's Sandals)
• đồ bơi (Swimwear)

Beauty & Personal Care

• phấn phủ (Face Powder)
• son (Lipstick)
• kem chống nắng (Sunscreen)
• sữa tắm (Shower Gel)
• nước giặt (Laundry Detergent)

Electronics & Accessories

• quạt cầm tay (Handheld Fan)
• quạt (Fan)
• dây đeo điện thoại (Phone Strap)
• tai nghe (Earphone)
• ốp lưng (Phone Case)
• ốp lưng iphone (iPhone Case)

Home & Lifestyle

• bình nước giữ nhiệt (Insulated Water Bottle)
• gấu bông (Teddy Bear)
• áo máy (Raincoat)
• bút (Pen)

Key Insight: The rise of Handheld Fan, Raincoat, and Swimwear suggests strong seasonal demand. Back-to-school is also driving interest in stationery (bút).

Top Information Sources for Vietnamese Shoppers

Understanding where your customers spend their time is vital for off-platform marketing.

• Social Media: Facebook dominates. Zalo is the local equivalent of WeChat.
• YouTube Channels: Follow key influencers per category:
  • Fashion: Phuong Ha, Chau Bui
  • Beauty: changmakeup, Trinh Phạm, Quach Anh Makeup Artist
  • Electronics: Vật Vờ Studio, AnhEmTV, Tony Phùng Studio
  • Lifestyle: Thơ Nguyễn, ToyStation (toys)
• Top News/Discovery Sites:
  • https://news.zing.vn/
  • https://kenh14.vn/
  • www.saostar.vn
  • https://vnexpress.net/
• Key Instagram Accounts (No 'Xiaohongshu' Equivalent in Vietnam):
  • Fashion: mieu.vn, the blues 1994, chizhouse
  • Beauty: hufuholic, rosiebeautie, lyncosmeticvn
  • Electronics: mintcase, paperman_saigon
  • Lifestyle: caydauto, chu.bedding, _b.corner_

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Flash sale and event application inquiries should be directed to your account manager.