July 6, 2026 Shopee Taiwan Market Weekly Report: Summer Essentials & Back-to-School Demand Drive Category Growth

July 2026 Activity Calendar: Key Campaigns to Watch

This month is packed with promotional events that can significantly boost your sales. Here's a quick snapshot of the main spikes:

• Week 1 (July 1–12): Focus on Fashion Summer Clearance and Motors Seasonal Sale. The major event is the 7.7 Mega Sale (Main Spike) and Pets Summer Pet Expo. Don't miss FSS Free Shipping Days and Wednesday Free Shipping.
• Week 2 (July 13–19): Transition into H&L Better Life Festival and 3C Information Expo. The 7.18 Member Day (Second Spike) is a critical sales window.
• Week 3 (July 20–31): End the month with LE & Books Entertainment and Fashion Clear Cart promotions.

Pro Tip for Sellers: Plan your inventory and ad budgets around the 7.7 and 7.18 spikes. Ensure your Flash Sale and voucher setups are ready ahead of time.

Recent Policies & Incentives: Pre-Order Fee Adjustment

Important Update for Cross-Border Sellers:

• Effective January 1, 2025: A 2% service fee will be applied to pre-order items (some categories exempt).
• Effective January 6, 2025: The pre-order ratio limit is relaxed from ≤5% to ≤10%, and the quantity limit increases from ≤300 to ≤500 items.

Action Required: Review your product “Days to Ship” settings to avoid unexpected charges. This adjustment offers more flexibility for inventory planning.

Category Insights & Trending Keywords

Women's Apparel & Accessories

• Highlights: Summer staples like shorts, swimwear, and vests are booming. The “cooling” trend (涼感) is a top search driver.
• Best Sellers: Bikinis, swimsuit cover-ups, cooling tops, and cooling innerwear.
• Accessories: Branded jewelry (driven by 618 promo) and summer hair accessories (hair clips, headbands) are trending.
• Bags: Waterproof backpacks, “mountain-style” small bags (山系小包), and luxury brands like Coach and Hermès perform well. Small brands like PonyPony (Thailand) are gaining traction.

Men's Apparel & Accessories

• Highlights: Heavyweight T-shirts, solid-color tees, and cooling ice-silk underwear dominate sales.
• Trending Searches: “Air conditioning clothing” (空調服), ice-silk wear, fan vests.
• Accessories: Functional waterproof backpacks, multi-pocket business bags, and PORTER INTERNATIONAL bags are in high demand due to the rainy season.

Footwear (Men's & Women's)

• Highlights: Bonjour ergonomic shoes, lightweight waterproof slippers, and classic loafers are top sellers.
• Trending Searches: Slippers, Crocs, Mary Janes, white sneakers, wedge sandals, and waterproof shoes. Brands like Native, D+AF, Havaianas, and Palladium are rising.

Home & Living

• Highlights: Dehumidifiers, anti-mold products, mosquito repellents, and roach killers are essential due to weather.
• Trending Items: Owala bottles, Starbucks collab cups, Korean insulated tumblers, graduation gifts, and blackout curtains.
• Searches: Dragon boat festival sachets, Muji items, Febreze, ergonomic chairs, lunch bags, and storage organizers.

Mother & Baby

• Highlights: Knitted dolls, Konny drool bibs, and back-to-school prep (backpacks, water bottles).
• Trending: Slippers, swimsuits, sun-protection jackets, and mosquito-repellent pants.

Pet Supplies

• Highlights: Prescription diets (Hill's c/d, Royal Canin), pee pads, cat litter, and CIAO treats are steady sellers.
• Trending: Unicharm diapers, pidan cat litter, cooling mats, and flea treatments.

Beauty & Personal Care

• Highlights: Beauty devices, SKINTIFIC moisturizer, OBgE tone-up cream, fwee cushion, FIXX setting spray, and Milbon hair care.
• Trending: PDRN repair cream, oil-control sticks, mud masks, lip balms, single eyeshadows, and sunscreen sprays.

Sports & Outdoors

• Highlights: High-value sneakers, sun-protection wear (jackets, sleeves, hats), and gym gear (yoga mats, resistance bands).
• Outdoor: Waterproof bags, cool boxes, camping chairs, and travel accessories (front-opening luggage, neck pillows).
• Searches: “Hawk bag” (浩肯包), camping carts, and Bosu balls.

Auto & Motorcycle Parts

• Highlights: Wiper blades, glass coatings, sunshades, and car covers for rainy season.
• Motorcycle: Rain covers, seat covers, storage bags, and Bluetooth helmet headsets.
• Trending Models: Toyota RAV4 (6th gen), J Space, and Gogoro.

Entertainment & Collectibles

• Highlights: Anime models (Beyblade, Demon Slayer, Jujutsu Kaisen), K-pop idol merchandise (BTS, AESPA, i-dle), and crystal/jade live-stream collectibles.
• Trending: Photo cards, photocards, key rings, and light stick cases.

Mobile & Tablets

• Highlights: Magnetic phone stands, CASETiFY cases, iPad Air cases, and anti-spy screen protectors.
• Searches: Power banks, Xiaomi, charging cables, Rhinoshield, and Q Bro.

3C & Laptop Accessories

• Highlights: Wired earphones, SSD drives, high-speed SD cards, screen extenders.
• Camera: Fuji Instax, GoPro mounts, lens filters, and anti-humidity cabinets.
• Searches: Keyboards, mice, Razer, Insta360.

Home Appliances & Audio

• Highlights: Taiwan-specific extension cords, Japanese shaver sets, wireless food processors, and negative-ion hair dryers.
• Searches: Dehumidifiers, vacuum cleaners, projectors, and shoe dryers.

Weekly Top Searches (06.26 – 07.02)

Rankings are in no particular order.

Hot Selling Product Examples

Here are some top-performing items across key categories to inspire your next listing:

• Women's Apparel: Bubble sleeve tops, bow-tie tank tops, 5-inch shorts.
• Men's Apparel: Summer shorts + T-shirt sets.
• Accessories: Summer motorcycle gloves, glasses cases, canvas eco-bags.
• Sports: Two-tone sports shorts, one-piece swimsuits, ice-silk sun-protection tops.
• Home: Bookmark clips, portable drying racks, wall repair compound.
• Mother & Baby: DIY model kits, building blocks, crystal princess shoes.

Final Thoughts for Shopee Sellers: July is a month of dual opportunities—capitalize on both the cooling/summer demand and the back-to-school wave. Align your product page SEO with trending keywords like “涼感” (cooling), “防水” (waterproof), and “防曬” (sun protection). Stay agile with your campaign calendars, and leverage the new pre-order policy to expand your catalog without penalty.