July 7, 2026 Shopee Vietnam Market Weekly Report: 7.7 Mega Sale Drives Surge in Apparel & Electronics Searches

Attention Shopee Seller!

This week’s edition of the Vietnam Market Weekly Report is packed with critical policy updates, a full July campaign calendar, and the hottest trending keywords you need to capitalize on right now. Whether you’re selling fashion, electronics, or beauty, this data-driven guide will help you optimize your strategy for the month ahead.

Policy Update: Key Changes for Vietnam Cross-Border Sellers

Copyright Infringement – Strict Penalties Enforced

• Action Required: When a copyright complaint is received, sellers are given only 1-2 days to respond (submit authorization documents or delete the listing).
• Consequence: Failure to comply results in product removal with reason code: "Hàng vi phạm quyền sở hữu trí tuệ" (copyright infringement), reason_id: 233.
• Penalty Score: Removal of 2 SKUs for copyright infringement will result in 1 penalty point being applied to your account.

Health & Beauty Category – No Certificate Required

• Starting November 29, 2021, Vietnam relaxed regulations for the Health & Beauty category.
• Sellers can now upload products without submitting any certificates.
• Shippable Products Include: Contact lenses, dental care (toothpaste, whitening, oral hygiene), perfume, personal care, beauty chemicals (gel, glue, nail polish remover), home cleaning products, and baby items (bottles & accessories, pacifiers, diapers).
• Key Sub-Categories to Focus On:
  • Eyes Makeup
  • Facial Makeup
  • Lipstick & Lip Care
  • Skincare – with a priority on: Face Masks, Sunscreen, and Facial Cleansing.

7.7 Mega Sale Main Image

Ensure your product images are updated to align with the campaign theme.

July 2026 Campaign Calendar: Your Roadmap to Sales

The July calendar is packed with high-impact events. As a Shopee seller, aligning your promotions with these dates is crucial.

Week 1: June 29 – July 5

• Platform Campaigns: Pre-Hype 7.7 (June 29 – July 5)
• Key Dates:
  • June 30: Mini Spike
  • July 4 (Saturday): Entertainment Weekend
  • July 5: D-2 Spike (Countdown)
• Daily Themes:
  • June 29: Authentic Brand Day
  • June 30: Dress up & Make up
  • July 1-2: In-Stock, Ships Fast
• Cluster Campaign: Thematic – World Cup Sale (non-HB, LS, ELHA)

Week 2: July 6 – July 12 (7.7 Mega Sale Peak)

• Platform Campaigns:
  • July 6: D-1 Spike (Countdown)
  • July 7: 7.7 Mega Sale (Peak Day)
  • July 8: Extended Sale
  • July 9: Pre-Hype 15.7
• Daily Themes:
  • July 6: Authentic Brand Day
  • July 7: Low Price Day
  • July 8: VCX Cashback Event
  • July 9-10: In-Stock, Ships Fast
• Other Key Events: Member’s Day (July 12)

Week 3: July 13 – July 19

• Platform Campaigns:
  • July 13-14: Pre-Hype 15.7
  • July 15: Early Bird Sale
  • July 16: Mini Spike
• Daily Themes:
  • July 13: Authentic Brand Day
  • July 14: Dress up & Make up
  • July 15: In-Stock, Ships Fast
• Cluster Campaign: Thematic – Back to School Sale (FAHB, EL x LS x FMCG non-HB)
• Other Key Events: Fashion Week (July 13-19)

Week 4: July 20 – July 26

• Platform Campaigns:
  • July 20-21: Pre-Hype 25.7
  • July 22: Early Bird Sale
  • July 23: Mini Spike
• Daily Themes:
  • July 20: Authentic Brand Day
  • July 21: Dress up & Make up
  • July 22: Low Price Day
  • July 23: VCX Cashback Event
  • July 24: In-Stock, Ships Fast
• Cluster Campaign: Shopee Students (Back-to-School – Focus LS x EL)
• Other Key Events: Extended Sale + VC with Back-to-School Theme

Week 5: July 27 – August 2

• Daily Themes:
  • July 27: Authentic Brand Day
  • July 28: Dress up & Make up
  • July 29: Low Price Day
  • July 30: VCX Cashback Event
  • July 31: In-Stock, Ships Fast
• Cluster Campaign: Techzone (B2S) – Electronics Category
• Category Focus: ELHA (Electronics)

Trending Keywords & Hot Sellers

The following are the Top 20 Trending Search Keywords on Shopee Vietnam. Every Shopee seller should integrate these into their product titles and descriptions immediately.

Key Insight: The data shows a strong consumer focus on seasonal cooling products (fans, handheld fans), beauty essentials (sunscreen, face powder, lipstick), and back-to-school items (stationery, apparel). Flash sale and campaign registration details are available through your account manager.

Top Vietnamese Influencer & Media Channels for Trend Spotting

To stay ahead of the curve, every Shopee seller should monitor these key channels for consumer trends and product inspiration.

Top News & E-commerce Sites

1. Facebook
2. YouTube (Key Channels)
   • Fashion: Phuong Ha, Chau Bui
   • Health & Beauty: changmakeup, Trinh Phạm, Quach Anh Makeup Artist
   • ELHA (Electronics): Vật Vờ Studio, AnhEmTV, Tony Phùng Studio
   • Lifestyle: Thơ Nguyễn, ToyStation, AnAn ToysReview TV (toys)
3. news.zing.vn
4. kenh14.vn
5. www.saostar.vn
6. www.yeah1.com
7. vnexpress.net
8. www.24h.com.vn
9. dantri.com.vn

Key Social Media & Influencer Accounts (No Xiaohongshu equivalent)

• Instagram Influencers:
  • Fashion: mieu.vn, the blues 1994, chizhouse
  • Health & Beauty: hufuholic, rosiebeautie, lyncosmeticvn
  • ELHA (Electronics): mintcase, paperman_saigon
  • Lifestyle: caydauto, chu.bedding, _b.corner_

Pro Tip: Vietnamese consumers heavily rely on reviews from Facebook, YouTube, Instagram, TikTok, and Zalo. Engage with these platforms to build trust and drive traffic to your Shopee store.

Don’t miss out on the 7.7 Mega Sale! Update your product listings with these trending keywords and align your promotions with the July calendar. For flash sale and campaign registration, contact your account manager today.

This report is officially produced by the Shopee Seller Learning Center. Reproduction is strictly prohibited.