March 30, 2026 Shopee Malaysia Market Weekly Report: Eid Season Fuels Demand for Fashion and Home Goods

Key Platform Policy & Logistics Update

A significant update affects sellers using Shopee's Official Overseas Warehouse (SOW) service in Malaysia.

• New Commission Rate for SOW: Effective January 1, 2026 (Beijing Time), the commission fee for all orders generated from Shopee Malaysia SOW stores has been standardized at 15.12% (inclusive of tax).
  • Important Notes:
    • The new rate applies only to orders generated on or after the effective date (Jan 1, 2026, Beijing Time).
    • Sellers are granted a grace period. Price adjustments made between December 24, 2025, and January 6, 2026 (Beijing Time) will not be flagged as "Exaggerated or False Discounts," provided the adjustment幅度 does not exceed the幅度 of this fee change.

Trending Search Keywords

Consumer search behavior highlights strong seasonal and perennial demand. The following keywords are currently trending on the platform, offering clear signals for inventory and marketing focus.

Note: The above list is not ranked in a specific order.

Cross-Border & Local Flash Sale Highlights

The period from March 23 to March 30 showcased high-demand products in both Cross-Border and Local Seller flash sale campaigns. While specific product rankings and prices are not provided in this extract, the trending keywords above strongly indicate the categories driving sales.

For a Shopee seller, aligning your flash sale nominations with these high-search-volume categories (Eid fashion, home organization, cooling appliances) is a proven strategy to capture buyer interest during promotional events.

Prohibited Items (Category B) Reminder

Sellers must strictly comply with platform guidelines. The following is a non-exhaustive list of Category B prohibited items for the Malaysia market. Listing these can result in penalties.

• Weapons & Replicas: Arrows (arrowheads), strong magnets, gun-shaped ornaments, knife/sword models (ornaments).
• Hazardous Materials: Pure batteries (power banks, external batteries >8000mAh), candles, paint, powders, sprays, glue, flammable pigments, lubricants, desiccants.
• Regulated Consumables: E-cigarettes & accessories, alcohol-containing products (e.g., alcohol wipes), ointment patches, tooth powder, health supplements.
• Food, Ingestibles, & Aromatics: All food (including pet food), incense (moxa, mosquito coils, sandalwood), perfumes, essential oils, spices.
• Other Restricted Items: Electric balance boards, all medicine, gambling tools, adult products, nail polish & remover, liquids (>200ml).
• Strictly Banned: All products containing cannabis, hemp, CBD, THC, or related derivatives.

Shop Feature Guide: Boost Your Sales

Utilize these built-in shop tools to drive traffic and sales outside of major platform campaigns. Mastering these features is crucial for any growth-oriented Shopee seller.

Chat Broadcast

A marketing tool to send bulk messages to customized recipient groups (e.g., followers, past buyers).

• Benefits: Drive store/product traffic, reward loyal customers with exclusive promotions, and enhance customer interaction.

Shop Flash Sales (My Shop Shocking Sales)

Nominate your own products for limited-time sale events directly within your store.

• Benefits: Increase product impressions and boost conversion rates by creating urgency for your store visitors.

Bundle Deals

Create product bundles and offer discounts on the set (e.g., percentage off, fixed amount off, special bundle price).

• Benefits: Attract more clicks, sell multiple items per transaction, and increase overall sales volume.

Add-on Deals

Encourage buyers to add a specific product to their cart for a discount or free gift, visible via an "Add-on Deal" tag.

• Benefits: Enhance product appeal, simplify the shopping experience, increase items per order, and lift overall sales.

For detailed setup guides on these features, visit the Shopee Seller Education Hub.

Source: Shopee Seller Learning Center Official Report. Unauthorized reproduction is prohibited.