March 30, 2026 Shopee Philippines Market Weekly Report: Key Prohibitions and April Campaign Calendar

Policy & Compliance Announcements

Shopee has issued several important updates regarding prohibited items. Sellers must review their listings to ensure compliance and avoid penalties.

Key Prohibitions:

• Toy Guns: Pre-assembled toy guns are strictly prohibited and will be deleted if found. Toy guns that require assembly are permitted.
• COVID-19 Vaccine Card Images: Cross-border sellers are prohibited from uploading product images featuring vaccine card holders with COVID-19 vaccine cards. Listings will be deleted.
• Flavored E-cigarettes & E-liquids: All sellers are banned from listing flavored e-cigarettes and related liquids. Listings will be deleted.
• Specific Brand Masks: Cross-border sellers are prohibited from selling the ANYGUARD KF94 mask or any similar items.
  • Action: Sales stop (no penalty) and product deletion (with corresponding penalty).
• Specific Brand Disinfectant: Cross-border sellers are banned from selling a specific brand of disinfectant that fails to meet local sanitizer product regulations.
  • Action: Sales stop (no penalty) and product deletion (with corresponding penalty).

April 2026 Campaign Calendar

April is packed with promotional events, offering multiple opportunities for a Shopee seller to engage customers. Key campaigns include:

Major Campaigns:

• 4.4 SALE & 4.4 Extension Sale: Kicks off the month with a major promotion and follow-up extension.
• Payday Sale: A significant campaign with a Sneak Peek (pre-heat) phase from April 17-18 and April 24-25, leading into the main Payday Sale on April 26-27.
• Shopee Beauty Fair: Runs from April 18-24, focusing on beauty and personal care.
• Shopee Styles Sale: A fashion-focused promotion.

Weekly & Recurring Promotions:

• Suki Savers Weekend: A recurring weekend discount event.
• VIP Monday: Exclusive deals for VIP members every Monday.
• 25th Mall Day: A monthly mall-wide sale on April 25.
• Mom's Club Member Day: A targeted promotion on April 22.

Trending Search Terms & Product Insights

The report highlights new and popular search keywords, providing direct insight into current consumer demand. The following list presents the latest trending terms (in no particular order).

New Trending Search Terms:

Top Keyword Product Price Benchmarks:

For a Shopee seller looking to compete in high-demand categories, here are the target price ranges for some top keywords:

Source: Shopee Seller Learning Center Official Report. Unauthorized reproduction prohibited.