Shopee Brazil Market Weekly Report: Key Updates & Trends for Sellers

Fiona
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1. Key Platform & Logistics Policy Update

ICMS Tax Rate Adjustment

In accordance with Resolution No. 47 from the Brazilian State Finance Secretaries Committee (Comsefaz), the Goods and Services Circulation Tax (ICMS) rate will increase from 17% to 20% in certain approved states, effective April 1, 2025 (00:00 local time).

Action for Sellers:

  • Shopee has completed the necessary system upgrades. Starting March 25, 2025, the platform will automatically calculate and apply the correct ICMS rate at checkout based on the buyer's delivery address.
  • No manual price adjustments are required from sellers. However, you may consider reviewing and adjusting related marketing tools such as coupons, add-on deals, and bundle promotions.
  • Stay informed by monitoring updates in your Seller Center.

2. February 2026 Campaign Calendar

Plan your marketing and inventory around these key promotional dates. The month features a mix of category-specific days, high-value customer events, and major sale campaigns.

Key Themes for the Month:

  • High ABS Days: Focus on attracting high average basket size (ABS) transactions.
  • Male Day: Recurring promotions targeting male shoppers.
  • Major Campaigns: Spike Day, Thank You Sale, and Brand Spike events.
  • Category Focus: Dedicated days for FMCG (Fast-Moving Consumer Goods), SKUs, and Video content.
  • 3.15 Campaign Kick-off: Pre-sale activities begin in late February for the major March campaign.

Understanding search trends is crucial for optimizing listings and identifying new opportunities.

  • sandals (papete)
  • wallpaper (papel de parede)
  • Stanley cup (copo stanley)
  • cookware set (jogo de panelas)
  • helmet (capacete)
  • mirror (espelho)
  • water bottle (garrafa de agua)
  • organizer box (caixa organizadora)
  • living room carpet (tapete sala)
  • handbag (bolsa)

Fastest-Rising Keywords (Week-on-Week)

  • light fixture (luminaria)
  • kitchenware (cozinha)
  • party dress (vestido de festa)
  • short tops (cropped)
  • water bottle (garrafa de agua)
  • sandals (papete)
  • bedroom decoration (decoracao de quarto)
  • long dress (vestido longo)
  • midi dress (vestido midi)
  • women's sandals (sandalia feminina)

Top-Selling Products (Cross-border & Local)

Cross-border Best Sellers:

  • Power Bank: R$22.88
  • Gaming Controller: R$235.00
  • 6S/A6S Bluetooth Earbuds: R$23.99 - R$26.00
  • Printer: R$58.79 - R$64.98
  • Montessori Toys: R$22.02

Local Market Best Sellers:

  • Massage Gun: R$29.99
  • Hair Dryer Brush: R$47.89
  • Wallpaper: R$0.80 - R$2.88
  • Children's Clothing: R$24.90
  • Projector: R$200.99

Analysis: The data shows strong demand in Home & Living (organization, decoration), Fashion (dresses, sandals), and Everyday Essentials (kitchenware, water bottles). The price points for local best sellers indicate a healthy market for affordable home goods and personal care electronics.

Report Period: February 9, 2025 | Source: Shopee Seller Learning Center Official Report

Stay ahead of the curve. Use these insights to optimize your listings, plan your inventory for upcoming campaigns, and tailor your marketing strategies to capture emerging trends in the Brazilian e-commerce market.

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