Shopee Malaysia Market Weekly: Key Trends & Seller Tools for Growth

I. Key Platform & Logistics Updates

Commission Rate Adjustment for Cross-Border Direct Shipping Sellers

Attention, Shopee sellers using the Cross-Border Direct Shipping model in Malaysia: A significant policy update is in effect.

To continue providing high-quality services and resources, Shopee Malaysia has adjusted the commission fee rate for Cross-Border Direct Shipping stores to 18.36% (inclusive of tax), effective from May 12, 2025 (Beijing Time).

Important Notes:

• The new rate applies only to orders generated on or after the effective date (May 12, 2025).
• This adjustment is specific to Cross-Border Direct Shipping stores. For changes related to 3rd Party Warehouse (3PF) stores, please refer to the official "Shopee Malaysia 3PF Commission Rate Adjustment" notice.

For commission rates on other Shopee sites or further inquiries, sellers are advised to consult the official "Cross-Border Direct Shipping Seller - Fee Standards" document or contact their dedicated Shopee account manager.

II. Trending Search Keywords on the Platform

Understanding what buyers are searching for is crucial for any Shopee seller looking to optimize listings and marketing. Here are the top trending keywords for the week (listed in no particular order):

Insight: Fashion (bags, watches, apparel, footwear) and skincare remain dominant categories. The presence of specific brand names like "glad2glow" and "skintific" highlights the power of brand-driven searches.

III. Top-Selling Items from Flash Sales (Feb 2 - Feb 9, 2026)

Flash Sales are a goldmine for understanding high-demand, impulse-purchase products. Here's a snapshot of what sold well during the latest campaign period.

(Note: RM refers to Malaysian Ringgit. Rankings are in no particular order.)

A. Cross-Border Seller Flash Sale Highlights

(Data for this specific period's top products was not detailed in the provided source. For actionable insights, Shopee sellers should consistently monitor the "Shocking Sale" pages and best-seller lists within their category in Seller Centre.)

B. Local Seller Flash Sale Highlights

(Data for this specific period's top products was not detailed in the provided source. Analyzing local seller success can reveal strong domestic competition and popular product types.)

Pro Tip for Sellers: Use these flash sale periods to research pricing, product variations, and marketing angles used by top-performing competitors in your niche.

IV. Prohibited Items (Category B) - Critical Reminder

To ensure a safe and compliant marketplace, Shopee strictly prohibits the listing of certain items. Shopee sellers must review this list carefully to avoid penalties or account suspension.

Category B Prohibited Items include, but are not limited to:

• Arrows (arrowheads)
• Strong magnets
• Pure batteries (e.g., power banks, external batteries >8000mAh, button cells)
• Candles
• Gun-shaped ornaments
• Knife/Sword model ornaments
• Inflatable balls
• Paint, Pigments (flammable), Charcoal-based products
• Powder, Tooth powder
• E-cigarettes & accessories (e-liquid, etc.)
• Alcohol-containing items (e.g., alcohol wipes)
• Sprays, Glue
• Medicated patches (e.g., mugwort patches, foot patches)
• Electric balance boards (e.g., Hoverboards)
• Health supplements
• All food items (including pet food)
• Incense products (mugwort, mosquito coils, sandalwood, etc.)
• Perfume, Essential oils
• Lubricants, Engine oil
• Desiccants, Spices
• Products that may activate (light, heat, sound) during transit
• All medicines/drugs
• Gambling tools (playing cards, dice, chips)
• Adult products
• Nail polish (including gel polish), Nail polish remover
• Liquids (>200ml)
• All products containing cannabis/marijuana/hemp components (e.g., CBD, THC)

V. Essential Shop Features to Boost Your Sales

Shopee provides powerful built-in tools to help Shopee sellers drive traffic and sales outside of major platform campaigns.

1. Chat Broadcast

A marketing feature to send bulk messages to customized buyer groups.

• Benefits: Drive store traffic, reward fans with exclusive promotions, and engage customers easily.

2. Shop Flash Sales (My Shop Shocking Sales)

Nominate your own products for limited-time sales events directly within your shop.

• Benefits: Increase product impressions and boost conversion rates from your store visitors.

3. Bundle Deals

Create discounted product bundles to encourage larger purchases.

• Benefits: Attract more clicks, sell more items per transaction, and increase overall sales volume.

4. Add-on Deals

Promote specific products by offering an add-on item or free gift.

• Benefits: Enhance product appeal, create an easy shopping experience, and increase the number of items per order.

Leveraging these features is key for a proactive Shopee seller strategy to maximize year-round revenue.

Stay tuned for next week's update. For more in-depth guides on category selection and seller education, visit the official Shopee Seller Learning Hub.