Shopee Seller Guide: How to Build a Product Link That Actually Converts

This might sound like an old topic, but it’s still one of the most important ones for every Shopee seller.
If your product link drives consistent orders, it’s not because of luck — it’s because your link is built and optimized the right way.

Running ads and joining campaigns can help, but they’re only tools — not the reason why a product sells.
If you want a link that truly converts, you have to work on the fundamentals.

Here are six key areas you should focus on to build a Shopee product link that actually brings sales.

01. Product Title

If your title isn’t written well, customers won’t find your product — no visibility, no traffic.
Before the GMV MAX ads rolled out, sellers could still access detailed keyword data. Now that most of that is hidden, you have to rely on a mix of tools and insights.

👉 Use Shopee’s Market Weekly Report
You can find this on the official Shopee Seller Hub → Articles.
It lists trending keywords for each market, helping you identify what buyers are actively searching for. You can also check our blog for summarized weekly keyword reports.

👉 Use Third-Party Tools (like Shopdora)
The weekly report usually focuses on large-category keywords.
If you want to dig deeper into your specific niche, use Shopdora to discover trending search terms for your products.

👉 Analyze Competitor Links
Once you identify strong competitors, enter their product URLs into Shopdora’s “Traffic Keyword Analysis” feature.
It shows which keywords are bringing them traffic — perfect for refining your own title strategy.

Pro Tip:
Your title should stay under 100 characters.
Too long, and your core keywords (like model, material, or function) will be hidden. Too short, and you’ll miss targeted exposure opportunities.
When your product is new, focus on precise, low-competition keywords to attract relevant traffic (e.g., “pastel summer dress” instead of just “dress”).
As your product gains ranking and weight, you can gradually expand into broader, high-volume keywords to capture more exposure.

02. Product Images

Let’s be honest — shoppers click on what looks good.
Your main image determines whether they even open your listing.

Make sure the product takes up around 70% of the frame, use 800×800 px, and include 1–2 short text highlights or icons showing the main selling points.
Use additional images to show details, angles, and real-use scenarios — these help buyers understand the product and reduce hesitation.

Keeping a consistent visual style across all listings also helps build trust and makes your store look more professional.

03. Product Video

Your video doesn’t need to be fancy — just clear and informative.

For functional products, demonstrate the features and how to use them.
For fashion products, focus on styling, fit, and lifestyle appeal.
Keep it short and engaging — a long, boring video will make shoppers click away.
(You can check our previous blog for detailed Shopee product video tips: How to optimize Shopee Main Image and Video ? 5 Proven Tips to Double Your Store Traffic)

04. Product Pricing

Don’t fall into the price-war trap.
Low prices don’t always mean higher conversions — what matters is matching buyers’ price expectations.

If a winter coat is priced at ¥50, shoppers might think it’s poor quality.
Instead, stay slightly below competitors — e.g., if others sell for ¥20, you price at ¥18. That small difference feels significant psychologically.

Then add a small discount or coupon to create a sense of value.
Shoppers love to feel like they’re getting a good deal — that’s what drives conversions.

05. Product Reviews and Sales

When people can’t touch or test your product, they rely on what others say.

High sales volume and positive reviews are powerful trust signals.
If many customers mention the same advantage — like “this mug doesn’t leak even when shaken” — it builds strong credibility and reassures new buyers.

Good reviews essentially become free marketing for your product.
So when building your listing, make sure you have some initial sales and solid feedback — it’s a key step in building buyer confidence.

Final Thoughts

Optimizing a Shopee product link isn’t just about running ads — it’s about refining every small element that convinces someone to click and buy.
From titles and visuals to pricing and reviews, each part works together to build trust and drive conversions.

When your link is strong, ads become an amplifier — not a crutch.
Start by polishing these fundamentals, and your next Shopee sale will come naturally.