Shopee Singapore Market Weekly Report: Mid-Year Mega Sales Drive Demand for Gadgets, Beauty, and Home Essentials

Policy & Compliance Updates

1. Shopee Singapore Overseas Warehouse (Fulfillment by Shopee) Operational & Last-Mile Fee Adjustments

Shopee Singapore is updating fees to maintain service quality and support a healthy ecosystem.

• New Operational Fees: Effective from November 12, 2025 (for orders generated after this date).
• New Last-Mile Fees: Effective from October 1, 2025 (for orders generated after this date).

All fees are in SGD and include VAT. Check the Shopee Seller Centre for detailed rate cards.

2. Singapore Goods and Services Tax (GST) Adjustment

As previously announced, the GST rate in Singapore has been adjusted. Since January 1, 2024, the standard rate has increased to 9%. For non-overseas warehouse products, the listing price automatically includes this 9% GST. This applies to all low-value goods (≤ SGD 400) imported via air or post.

3. Updated Criteria for Preferred Seller Status

From September 16, 2024, the criteria for Preferred Sellers across all Shopee sites have been updated.

• Key Change for Singapore: The Average Preparation Time (APT) metric is replaced by the Fast Handover Rate (FHR).
• If your FHR over the past 30 days is < 75%, you risk losing your Preferred Seller status.

4. Updated Criteria for Mall Seller Status

Effective September 16, 2024, for Singapore and Malaysia sites.

• Key Change for Singapore: The Average Preparation Time (APT) metric is replaced by the Fast Handover Rate (FHR).
• Risk of removal from Mall Seller status if your FHR is < 80% over the past 30 days.

5. Shopee Singapore Commission Fee Adjustment

From January 1, 2026 (Beijing Time), new commission rates apply:

• Cross-Border Direct Delivery & 3PL: 16% (incl. tax)
• Overseas Warehouse: 11% (incl. tax)
• MY-SG Project (Malaysia-to-Singapore) Overseas Warehouse: 14% (incl. tax)

Note: From Dec 24, 2025, to Jan 6, 2026, price adjustments covering this fee change won't be deemed as exaggerated discounts.

6. Crackdown on Counterfeit & IP Infringement

Shopee Singapore is strictly enforcing anti-counterfeit policies. Sellers without brand authorization must not use brand names or logos in titles, descriptions, or images.

• Example: Bluetooth TWS headphones using other brand names in titles/images without authorization. This leads to product removal and store penalties.
• Specifically: Products not officially authorized by Xiaomi cannot use the "Xiaomi" brand name or logo.

Campaign Calendar Highlights

Mark your calendars for these key sales events in July 2026:

• 7.7 Mega Sale
• 7.15 Mega Sale (likely part of a larger mid-month event)
• 7.18 Global Deals Day (GDD)
• 7.25 Mega Sale

The 7.18 GDD, 7.15, and 7.25 events offer resource packages with high-visibility slots, ads support, and AMS solutions.

Trending Keywords & Hot Products

1. Top Platform Trending Search Terms

Here are the hottest keywords for a Shopee seller to watch:

2. July Market Trends & Sourcing Opportunities

Mobile & Gadgets

• Hotspots: iPhone 17 Pro Max, Phone Case, Power Bank, eSIM Malaysia.
• Trend: High demand for the latest iPhone and its ecosystem. One-stop shopping for gadgets and travel accessories is key.

Cameras & Drones

• Hotspots: Insta360.
• Trend: Summer outdoor activities boost demand for lightweight action cameras like Insta360 for recording adventures.

Beauty & Personal Care

• Hotspots: Skintific, Torriden, Medicube, Sunscreen, Shampoo.
• Trend: Extreme heat and UV rays drive Sunscreen sales. Brands focused on soothing, moisturizing, and pore-care (like Medicube, Skintific) are leading. Shampoo sees steady replenishment demand.

Home & Living / Appliances

• Hotspots: Muji Official Store, Pillow, Laundry Basket, Rice Cooker, Vacuum Cleaner, Air Fryer.
• Trend: Mid-year home refresh is active. Minimalist brands like Muji drive sales of home essentials. Kitchen upgrades (Rice Cooker, Air Fryer) and smart cleaning (Vacuum Cleaner) are top of mind.

Sports, Fashion & Others

• Hotspots: Water Bottle, World Cup Jersey, Crocs, Bag, Socks, Lego.
• Trend: Sports events and outdoor activities spike demand for Water Bottles and Jerseys. Crocs are a summer go-to. Bags and Socks as fashion staples remain strong. Lego has high gifting and hobby demand.

3. CFS (Flash Sale) Best Sellers for Cross-Border Sellers

Data from last week's CFS events highlighted two key strategies:

• High-Value Items (High GMV): Focus on premium electronics, luxury beauty devices, and high-end home appliances.
• High-Volume Items (High Order Count): Focus on affordable daily essentials, phone cases, basic skincare, and travel accessories.

Other Important Resources

1. 7.18 Global Deals Day (GDD) Resource Package

• Key Benefits: Daily homepage exposure, flash sale slots, brand zones, and seller voucher pages.
• Support: Ads support & AMS (Affiliate Marketing Solutions).
• Deals: Up to 50% off first purchase, 10% off 3-item bundle, 25% off 6-item bundle.
• Action: Contact your account manager to join.

2. 7.7, 7.15, & 7.25 Mega Sale Resource Packages

• Key Benefits: Homepage banners, brand zones, flash sale slots, SBD tags.
• Support: Ads support, AMS, cash incentives, and brand promotion tools.
• Focus: Boosting traffic and sales during Q3's critical starting point.

Stay ahead of the curve. Optimize your listings with these trending keywords, prepare for the upcoming mega sales, and ensure your store is compliant with the latest policies. As a savvy Shopee seller, aligning with these insights will be key to a successful July.