Shopee Thailand Weekly Report: Key Campaigns & Trending Keywords for Sellers (Feb 2026)
Official from the Shopee Seller Learning Center. Strictly No Reprinting.
This week's report provides a strategic overview of upcoming platform campaigns and high-demand keywords for the Thailand market. For every Shopee seller, aligning your inventory and marketing with these official events and search trends is crucial for maximizing visibility and sales.
Upcoming Campaign Calendar (Feb 1 - Feb 28)
Plan your store promotions and stock levels around these key platform events.
Key Campaigns (Feb 1 - Feb 15)
- Seasonal Brand Promotions: The Valentine's Day Campaign (Seasonal BP - Valentine) runs from Feb 1-15. This is a prime time for gifts, fashion, and related items.
- Major Sale Days:
- 2.2 Mega Sale (Spike): The main event is on Feb 2, with extended promotions on Feb 3 and 4. Key moments include:
- Shopee Mall promotions.
- Mall Price Drop starting at 8 PM on Feb 1 (D-1).
- Mid-Month Sale (Feb 12-14): A multi-day promotion leading up to Valentine's Day.
- 2.2 Mega Sale (Spike): The main event is on Feb 2, with extended promotions on Feb 3 and 4. Key moments include:
- Category & Niche Days:
- Feb 3: Video Day
- Feb 4: Targeted K-Pop Day
- Feb 5: E-service Day
- Feb 8 & 10: Home & Living Focus (Bedding & Furniture)
- Feb 9 & 11: Fashion New Product Launches (NPD) featuring VVIP sellers.
- Feb 13-15: Seasonal Fashion - Chinese New Year Campaign
- Featured Brand Promotions (HP1/HP2): Major brands like Ray-Ban, Eucerin, L'Oréal, Cetaphil, Warrix, Kao, Dyson, Nivea, Unilever, and P&G will have highlighted deals.
Key Campaigns (Feb 16 - Feb 28)
- Continued Promotions: The Chinese New Year Fashion Campaign and Smart Rebate events continue into late February.
- SVIP Day: Exclusive promotions for SVIP members on Feb 24 & 25.
- Payday Sales (Feb 23-27): Capitalize on the spending power of consumers after payday with the "2.25 Payday" campaign series.
- New Launches: Watch for a K-pop Launch event and new product drops from brands like Clinique.
- Featured Brand Promotions (HP1/HP2): Brands including Foremost, Tefal, Adidas, Colgate, LG, and L'Oréal will be featured.
Top 10 Trending Keywords (Jan 28 - Feb 3)
These are the most-searched terms by Thai shoppers. Optimize your product titles, tags, and descriptions to capture this traffic.
| Rank | Thai Keyword | English Translation | Category Insight |
|---|---|---|---|
| 1 | รองเท้าแตะผู้หญิง | Women's Sandals | High seasonal demand for footwear. |
| 2 | เสื้อ | Shirt | Consistent, broad demand in fashion. |
| 3 | ของขวัญวาเลนไทน์ | Valentine's Day Gift | Critical keyword for the current campaign period. |
| 4 | รองเท้า | Shoes | General high-volume search. |
| 5 | เก้าอี้แคมป์ปิ้ง | Camping Chair | Popular item in Home & Living/Lifestyle. |
| 6 | เสื้อผ้าผู้หญิง | Women's Clothing | Broad fashion category with steady traffic. |
| 7 | รองเท้าแตะผู้ชาย | Men's Sandals | Counterpart to the top keyword. |
| 8 | รองเท้าผ้าใบ | Canvas Shoes | Specific footwear style in demand. |
| 9 | กระเป๋าสะพายข้าง | Shoulder Bag | Key accessory search term. |
| 10 | กระเป๋าสะพายข้างผู้หญิง | Women's Shoulder Bag | More specific, high-intent search for bags. |
Actionable Insight for Sellers: The list is dominated by Valentine's gifts, summer footwear (sandals), and casual fashion. Ensure your relevant listings incorporate these exact terms.
Strategic Recommendations for Shopee Sellers
- Sync with Campaigns: Bundle products related to Valentine's Day, Fashion, and Home & Living and participate in the corresponding platform campaigns (e.g., Seasonal BP, FASH NPD) for boosted visibility.
- Keyword Optimization: Immediately audit and update your listings for products in the footwear, apparel, gifts, and bags categories using the top 10 keywords.
- Leverage Mega Sale Days: Prepare flash deals and sufficient stock for the 2.2 Mega Sale (Feb 1-4) and the Mid-Month Sale (Feb 12-14). The pre-sale price drop at 8 PM on Feb 1 is a key traffic driver.
- Post-Payday Push: Schedule promotions or targeted ads for the Feb 23-27 period to attract customers with fresh spending power.
For more in-depth selection strategies, including sub-category guides and a dedicated platform for selection insights, visit the official Shopee Seller Learning Center.
Report Period: Data up to February 9, 2026. Campaign dates and keywords are subject to change. Always check the Seller Center for the latest updates.