Singapore Market Weekly Report (August 10, 2026): National Day Searches, Gadget Trends, and Upcoming Mega Sales

Policy & Guideline Updates

Shopee Singapore Overseas Warehouse Fee Adjustments

Shopee Singapore has announced updates to its overseas warehouse operational and last-mile delivery fees. The operational fee adjustment will take effect on November 12, 2025 (updated from the original October 2025 timeline), while the last-mile fee changes remain effective from October 1, 2025.

• Updated rates apply only to orders generated after the respective effective dates
• Fee tables are available in the official announcement, denominated in Singapore Dollars (SGD) and inclusive of VAT
• Detailed rate structures can be accessed via the [Overseas Warehouse Fee Guidelines]

Singapore Goods & Services Tax (GST) Update

Following the Inland Revenue Authority of Singapore's (IRAS) phased GST adjustment guidelines, the tax rate increased from 8% to 9% effective January 1, 2024.

What This Means for Shopee Sellers:

• Since January 1, 2024, product page display prices for non-overseas warehouse items automatically include the 9% GST
• Low-value goods imported via air or post (valued at SGD 400 or below) are also subject to GST for consumers

Preferred Seller Criteria Update

Effective September 16, 2024 (Beijing time), all Shopee sites will implement updated Preferred Seller standards.

Singapore Site-Specific Change:

• The Average Preparation Time (APT) metric will be replaced by the Fast Handling Rate (FHR) metric
• Sellers with a past 30-day FHR below 75% will lose their Preferred Seller status

Mall Seller Criteria Update

Effective September 16, 2024 (Beijing time), Shopee Singapore and Malaysia will update Mall Seller standards.

Singapore Site-Specific Change:

• APT metric replaced by FHR metric
• Sellers with a past 30-day FHR below 80% risk removal of their Mall Seller status

Commission Fee Adjustment (Effective January 1, 2026)

Shopee Singapore will implement unified commission fee adjustments effective January 1, 2026 (Beijing time):

Note: Between December 24, 2025 and January 6, 2026, price adjustments within the fee increase range will not be flagged as "exaggerated discounts."

Counterfeit & IP Infringement Enforcement

Shopee Singapore is strictly enforcing anti-counterfeit measures. Key enforcement actions:

• Sellers without brand authorization must not use brand names, trademarks, or logos in product titles, descriptions, images, or brand attributes
• Recent cases include unbranded TWS Bluetooth earphones using other brands' names/trademarks — these products are removed, stores penalized, and repeat violations may result in account freezing
• Xiaomi trademark policy: Stores without official Xiaomi authorization cannot use Xiaomi brand names or trademarks, including for Xiaomi ecosystem products

Event Calendar

The August sales calendar features three major promotional dates:

• August 15
• August 18
• August 25

Sellers should align their inventory and marketing strategies around these dates to maximize sales opportunities.

Trending Search Keywords & Product Insights

Platform Trending Search Keywords (August 2026)

August Market Trends by Category

📱 Mobile & Gadgets

Hot Keywords: power bank, Jisulife fan, eSIM Malaysia, Samsung, phone case

Trend Analysis: August demand centers on portable electronics and phone accessories. Power banks and phone cases maintain steady search volume as daily high-demand items, while Samsung continues to attract consumer attention. The Jisulife fan remains popular given Singapore's hot weather, and Malaysia eSIM cards reflect ongoing cross-border travel and tourism communication needs.

💄 Beauty & Personal Care

Hot Keywords: Medicube, Skintific, Torriden, sunscreen, shampoo

Trend Analysis: The beauty and personal care category continues to be driven by skincare and daily care products. Branded skincare items (Medicube, Skintific, Torriden) remain highly searched, showing strong consumer preference for established brands. Sunscreen maintains its summer heat due to Singapore's year-round high temperatures and outdoor activities, while shampoo represents steady daily consumption demand.

🏠 Home & Living

Hot Keywords: Muji official store, pillow, laundry basket, shoe rack

Trend Analysis: Home & Living demand focuses on daily storage and household essentials. The Muji official store keyword's sustained popularity reflects consumer preference for minimalist and functional home products. Pillows, laundry baskets, and shoe racks represent stable daily household essentials with consistent purchase cycles.

🔌 Home Appliances

Hot Keywords: vacuum cleaner, rice cooker, air fryer

Trend Analysis: The home appliance category is driven by practical small appliances. Vacuum cleaners, rice cookers, and air fryers are all high-frequency household products with stable search demand. Air fryers and rice cookers align with daily cooking needs, while vacuum cleaners correspond to home cleaning requirements — emphasizing utility and everyday living scenarios.

👟 Sports, Fashion & Toys

Hot Keywords: water bottle, squishy, national day t-shirt kids

Trend Analysis: Water bottles continue to appear in trending searches, matching Singapore's hot climate and outdoor hydration needs. Squishy toys reflect ongoing demand from children and the leisure/recreation segment. Notably, National Day kids' t-shirts show strong seasonal demand tied to Singapore's August National Day celebrations — a clear opportunity for Shopee sellers to stock festive apparel and related children's products.

CFS (Flash Sale) Top Sellers — Cross-Border Sellers

High Unit Price Selections: Last week's CFS flash sale highlighted successful high-ticket items from cross-border sellers. These products demonstrated strong conversion rates despite higher price points, indicating Singaporean consumers' willingness to pay for quality and value.

High Volume Selections: High-volume bestsellers from the CFS flash sale focused on everyday essentials with rapid turnover. These items generated significant order volumes, making them ideal for cross-border sellers looking to boost store traffic and sales velocity.

For detailed product images and specific listings, please refer to the original report in the Shopee Seller Learning Center.

Upcoming Promotions & Mega Sale Resources

18th Global Deals Day (GDD) Promo Package

The 18th Global Deals Day (GDD) offers sellers an exceptional sales opportunity with extensive exposure:

Additional Discount Structures:

• First purchase: up to 50% off
• 3-item bundle: 10% off
• 6-item bundle: 25% off

Contact your account manager to register for GDD resource packages.

Super Mega Sale Resource Packages — August 8, 15 & 25

Shopee Singapore has launched the 2026 Super Mega Sale Resource Package Plan to drive traffic and sales during Q3's peak sales windows:

Package Inclusions:

• Campaign homepage Banners
• Brand zones
• Flash sale slots
• SBD (Store Brand Day) labels
• Shopee advertising support
• AMS promotion plans
• Cash incentives & brand promotion tools
• First-purchase and bundle discount strategies

This comprehensive package ensures sellers can maximize their reach and conversion during the three August mega sale dates (8.15, 8.18, and 8.25). Don't miss this opportunity to capture Q3's critical sales window — register now!

Source: Shopee Seller Learning Center. All data and policies as of August 10, 2026.