What to Sell on Shopee for Halloween and Christmas: The Ultimate Guide for Sellers
With the holidays just around the corner, it’s time to think about how to maximize your sales potential. But here’s the catch: Many Shopee sellers simply jump on the bandwagon and stock up on common products like Christmas trees 🎄. The truth is, there’s a lot more to selecting the right products for these two major events. This guide will help you pinpoint the best items for Halloween and Christmas across Shopee’s marketplace, including top-performing categories and trends.
1. Halloween: Dive into the "Spooky" Culture
Halloween, or All Hallows' Day, is one of the most celebrated traditions in the Western world. On Halloween night, people wear costumes to transform into creepy creatures 👻, carve pumpkins 🎃, and go trick-or-treating. Over the years, Halloween has evolved into a fun celebration rather than a religious observance, with massive parades and parties replacing more traditional rituals.
Key Halloween Traditions Include:
- Themed Parties: Expect to see a surge in demand for spooky masks, horror-themed party decorations, and prank toys. These items sell like hotcakes during the run-up to Halloween.
- Pumpkin Decor: Pumpkin lanterns and skeleton-themed home decorations are not just traditional—they're trendy. Look for supplies like painting kits or pet accessories that cater to this theme.
Top-Selling Categories on Shopee for Halloween:
- Decorations: Pumpkin and skeleton-themed decor
- Party Supplies: LED masks, creepy masks, balloons, banners
- Stationery and Packaging: Halloween-themed stationery, gift wraps, and paint sets
- Toys and Collectibles: Halloween-themed toys, collectible figurines, and card games
- Pet Accessories: Halloween-themed costumes and toys for pets
Trending Search Terms by Region:
- Brazil 🇧🇷, Philippines 🇵🇭, Thailand 🇹🇭 are your go-to markets for Halloween sales.
- Latin American sites (Brazil, Mexico): Halloween demand is strong in Latin America, with a significant increase in festival-related products. Traffic began picking up in September, and it’s recommended to start preparing at least one month in advance, considering logistics timelines.
Key Takeaway for Halloween Product Selection:
When selecting products, think beyond just "scary"—include fun and cute items too. The key to success lies in balancing the terrifying with the adorable.
Top Trending Search Terms by Site👇
（Source: Shopee Seller Education Hub）
2. Christmas: Decoding the Beliefs Behind the Reindeer and Gift-giving
Christmas is one of the most significant cultural holidays in the Western world, celebrated on December 25. The night before is known as Christmas Eve. Christmas brings together religious traditions and family warmth, as people commemorate the birth of Jesus Christ. The exchange of gifts 🎁, decorating Christmas trees 🎄, and family dinners 🏠 are essential rituals that foster a sense of togetherness.
Major Christmas Traditions Include:
- Christmas Decorations: Homes are adorned with colorful lights, stars, baubles, and Christmas trees. Children hang stockings in hopes of receiving gifts from Santa.
- Family Feasts: On Christmas Eve, families gather to share a meal featuring turkey and cake. Many families also attend midnight church services to sing carols.
Top-Selling Categories on Shopee for Christmas:
- Party/Decorative Items: Christmas trees, tablecloths, ornaments, and bells
- Lighting: Solar garden lights, Christmas fairy lights
- Stationery and Packaging: Christmas ribbons, festive pens, greeting cards, and wrist accessories
- Toys and Collectibles: Christmas toys, snow globes, figurines
- Pet Apparel: Christmas-themed pet clothing and accessories
Trending Search Terms by Region:
- Brazil 🇧🇷, Philippines 🇵🇭, Thailand 🇹🇭 remain the top regions for Christmas-related product sales.
- Latin American sites (Brazil, Mexico): Demand starts to surge from October, peaks in November, and significantly drops in December.
Southeast Asian sites (Philippines, Thailand): In the Philippines, demand starts picking up noticeably in September, known as the "Ber months." It peaks in November and drops in December. Thailand and Vietnam see a concentration of demand in November and December, with a slight increase in December. Malaysia and Singapore see demand peak in November, with a slight decline in December, though demand remains high.
Top Trending Search Terms by Site👇
（Source: Shopee Seller Education Hub）
3. Practical Tips for Holiday Product Selection
Core Formula for Success: Early Positioning × Creating the Right Atmosphere × Product Bundling = Hot Holiday Products
01. Timing is Everything
For holiday products, you’ll want to plan ahead:
- Latin America (Brazil/Mexico): Start listing Halloween items in August and Christmas items by September.
- Southeast Asia (Philippines/Thailand): Begin ramping up Halloween product listings in September, and focus on the “Ber Months” (September to December) for Christmas.
02. Create a Festive Atmosphere
Customers want more than just decorations—they’re seeking experiences. Consider DIY holiday products, like skeleton decorations with built-in LED lights, which allow customers to get creative.
03. Bundle for Maximum Impact
Create high-margin bundles with affordable items. For example, sell a Halloween mask with a painting kit, or pair LED Christmas lights with gift wrap and greeting cards. Bundling complementary products not only offers customers a one-stop shop but also boosts your sales.
Don’t Forget the Growing Pet Market
A notable trend across both Halloween and Christmas is the growth in pet-related products. As Southeast Asia's pet market expands, there’s significant potential for holiday-themed pet costumes and accessories. So, keep an eye on this segment—it's booming!