March 30, 2025 Shopee Brazil Market Weekly Report: Key Policy Updates and April Campaigns Revealed
1. Key Platform Policy & Logistics Updates
Shopee Brazil has announced significant adjustments to its fee structure and services, effective March 1, 2026. These changes are designed to enhance service quality, support a diverse seller base, and improve buyer conversion rates.
Major Changes for Shopee Sellers:
- Free Shipping Service (FSS) Integration: Starting March 1, 2026, the FSS program will be integrated into Shopee's core services. It will transition from an optional value-added service to a standard feature for all stores, meaning all shops will enjoy FSS benefits at no extra cost.
- Commission Rate Adjustments: Commission rates for cross-border direct shipping and third-party warehouse stores will be revised on the same date. Notably, the per-item commission and transaction fee caps for third-party warehouse stores will be removed.
- Buyer Incentives: To boost store conversion, Shopee will increase buyer incentives through platform free shipping vouchers and exclusive discounts for specific payment channels.
Important Note for Sellers: To avoid being flagged for exaggerated discounts, ensure any price adjustments made between February 23 and March 14, 2026, do not exceed the scope of these new fee changes. The new rates apply only to orders generated on or after March 1, 2026 (local time).
2. April 2026 Campaign Calendar
Plan your strategy around these key promotional dates for next April. This calendar is essential for any Shopee seller looking to maximize visibility and sales.
| Date | Campaign / Theme |
|---|---|
| Apr 1 | FSV Release (Free Shipping Voucher Day) |
| Apr 2 | High ABS Days (High Average Basket Size) |
| Apr 3 | Countdown Day |
| Apr 4 | Spike Day (Major Promotion) |
| Apr 5 | Male Day + Thank You Sale |
| Apr 6, 13, 20, 27 | Mall Branding (Brand Promotion) |
| Apr 7, 9, 14, 16, 21, 23, 28 | High ABS Days |
| Apr 8, 29 | SKU Day |
| Apr 10, 17, 24 | Full Day Promotion |
| Apr 11, 12, 18, 19, 25, 26 | Male Day |
| Apr 15 | Maratona de Lives (Live Stream Marathon) |
| Apr 22 | Kick off 5.5 (5.5 Campaign Warm-up) |
| Apr 25 | CB Day (Cross-Border Product Day) |
| Apr 30 | FSV Teaser (Free Shipping Voucher Warm-up) |
3. Trending Keywords & Product Insights
Understanding search trends is crucial for inventory planning and SEO. Here are the top and fastest-rising search terms on Shopee Brazil.
Top Trending Search Terms
- Stanley Cup (
copo stanley) - Decoration Items (
decoracao) - Clocks (
relogio) - Handbags (
bolsa) - Shoe Racks (
sapateira) - Helmets (
capacete) - Living Room Rugs (
tapete sala) - Doll Toys (
bebe reborn) - Wallpaper (
papel de parede) - Lighting (
luminaria)
Fastest-Rising Keywords (Week-over-Week Growth)
- Bedroom Decoration (
decoracao de quarto) - Bikini (
biquini) - Raincoat (
capa de chuva) - Wardrobe Organiser (
organizador de guarda roupa) - TV (
tv) - Women’s Outfit (
conjunto feminino) - Trousers (
calca) - Sandals (
papete,sandalia feminina) - Midi Dress (
vestido midi) - Party Dress (
vestido de festa)
4. Top-Selling Product Highlights
Cross-Border Best Sellers (Price Range in BRL)
- Power Bank: R$22.88
- Game Controller: R$235.00
- 6S/A6S Bluetooth Earbuds: R$23.99 - R$26.00
- Printer: R$58.79 - R$64.98
- Montessori Toys: R$22.02
Local Marketplace Best Sellers (Price Range in BRL)
- Massage Gun: R$29.99
- Hair Dryer Brush: R$47.89
- Wallpaper: R$0.80 - R$2.88
- Body Fat Scale: R$34.99
- Projector: R$200.99
Pro Tip for Sellers: The report also highlights top sellers from the March 16-22 Flash Sale (CFS) for both cross-border and local sellers. Analyzing these can provide immediate insights into what products are gaining traction with promotional support.
Source: Shopee Seller Learning Center Official Report. Data is for strategic planning purposes. Sellers should always verify the latest policies and campaign details within their Seller Center.