If you’re a new Shopee seller, one of the first headaches you’ll probably run into is this:
“My store has no traffic… what should I do?”

This is incredibly common among beginners. Many sellers notice low impressions or almost no clicks, but they’re not sure what’s causing it — let alone how to fix it. The truth is, low traffic doesn’t always mean your product is bad. In most cases, it simply means your listing didn’t capture the key signals that make buyers stop, browse, and convert.

In this guide, I’ll break down—step by step—the main sources of traffic on Shopee and what you should adjust when your store isn’t getting the attention it deserves.

01. New Store Boost: Shopee’s Initial “Official Traffic Support”

A lot of new sellers get confused or even anxious about this.
They worry that:

• “If I open my store too early, will I miss the new-seller traffic boost?”
• “If I don’t get this traffic, will my store fail from the start?”

Here’s the honest truth:

In the long run, whether you receive this official “new store boost” has almost zero impact on your store’s success.

Shopee’s total traffic volume is fixed. Even if some gets allocated to your store, it’s just a tiny fraction compared to what you’ll eventually need to grow. It’s merely one traffic source — and not an important one.

So yes, it exists. But no, you don’t need to rely on it, and you definitely shouldn’t panic if you didn’t get much from it.

Your growth will come from controllable, sustainable traffic sources — which we’ll cover next.

02. New Product Upload Traffic: The Most Important Traffic Source for Shopee Sellers

Among all the traffic sources on Shopee, new product uploads are by far the most essential.
Whether you're a brand-new Shopee seller or an experienced one, consistently uploading new products is the fastest, most reliable way to secure platform exposure.

Shopee gives extra visibility to newly listed items. New listings naturally appear higher in category rankings, which means more impressions and a better chance to get your first clicks, add-to-carts, and conversions.

But before you start uploading blindly, make sure you’ve covered the basics:

Before you upload anything:

1. Fix your storefront design
   Don’t let buyers walk into an “empty” store.
   Make sure your homepage, categories, and visual layout look clean and credible.
2. Prepare discounts and store perks
   Simple offers—like new-buyer vouchers or bundle discounts—can give your new products an initial push.

How to upload effectively (and safely) as a Shopee seller

1. Upload high-quality products (not random picks)

Never upload just for the sake of uploading.
Do your homework:

• Check market size
• Observe price ranges
• Analyze best-selling patterns
• Study new-product penetration in your niche

Tools like Shopdora’s Product Research and Category Research features can help you spot trends and understand what the market currently rewards.

2. Upload during peak traffic hours

Every Shopee market has its own “best time to upload.”
Posting during peak activity periods boosts your chances of getting early impressions — which matters a lot for new listings.

3. Use the “Top Picks / Boost” feature

After uploading, immediately pin (boost) up to five products for four hours.
Boosting pushes your listings higher in search results, helping you capture more organic traffic.
Rotate the boosted products every four hours for maximum effect.

03. Search Traffic: How Buyers Actually Find Your Products

Think about how you shop on domestic e-commerce platforms:
You type a keyword → browse options → pick what you like.

Shopee buyers behave the exact same way.

That’s why search traffic is crucial. But here’s the catch:

If your product title doesn’t contain the keywords buyers are actively searching for, they will never find your listing — even if your product is perfect for them.

Your job: Optimize product titles for search intent

A good Shopee product title must:

• Match buyer search behavior
• Include high-intent, relevant keywords
• Fully describe the product’s function or style

How to find the right keywords

Here’s a simple method:

1. Search your core keyword on Shopee
2. Sort by Best Selling
3. Collect the top 20 titles that match your product type
4. Identify repeated phrases—these are keywords buyers actively search
5. Add the relevant ones to your own title

Example:
If you sell insulated water bottles, compare the top titles, find common descriptors, and rebuild your title naturally around them.

You can also use Shopdora’s Keyword Mining feature to quickly extract hot keywords, search trends, and seasonal spikes—filtered by marketplace and category.

04. Optimization Traffic: The Most Overlooked Yet Powerful Traffic Source

Many beginner Shopee sellers ignore this part, but product optimization is as important as new-product uploads.

Think of optimization as your “second chance” to push a product back into the algorithm.
A newly uploaded product gets initial traffic for testing. After that, you must analyze the performance data and upgrade the listing accordingly.

How to optimize based on data

• Low traffic → Fix your title (your keywords may be wrong)
• Low click-through → Fix your main image (buyers don’t stop to look)
• Low add-to-cart → Fix product details (insufficient info or weak selling points)
• Low conversion → Fix pricing (not competitive or value not clear)

The key is simple:
Let the data guide you.
Optimization is where many small stores suddenly break out — don’t skip it.

05. Store Promotion Traffic: The Activities Every Shopee Seller Must Do

Discounts, coupons, and promotions matter — for both new and old stores.
Here’s how each activity works in your favor:

1. Free Shipping Program (Must Join)

This is non-negotiable.
Shopee covers the buyer’s shipping fee, and customers naturally prefer products with free shipping.
Not joining this program instantly makes your store less competitive.

2. Store Coupons

Offer different coupon tiers—such as:

• Buy 3 items / Buy 5 items
• Spend RM199 save RM20
• Spend RM299 save RM30

These help trigger the “I’m saving money” mindset and encourage multi-item purchases.

3. Follower Rewards

Followers are your repeat-customer base.
New-product launches and campaigns automatically push notifications to them.

So your follower reward must be more attractive than regular coupons.

Example:

• Normal coupon: Spend $99 save $10
• Follower coupon: Spend $89 save $20

This is how you grow long-term store loyalty.

4. Official Shopee Campaigns

If your margins allow, join as many relevant campaigns as possible.
Official campaigns offer huge exposure—just make sure the product category matches the event.

5. Shipping Promotions

After buyers use up their monthly free shipping vouchers, the rest depends on you.
If your shop never offers shipping subsidies, your conversion rate will drop.

Set practical thresholds such as:

• Spend $299 → buyer pays $30 shipping
• Spend $499 → buyer pays only $10

The goal is simple:
Make the buyer feel the deal is worth it, while boosting your store’s traffic and order volume.

Remember—before running any promotion, calculate your margins properly and set prices that cover your real costs.

Conclusion

At the end of the day, winning traffic on Shopee isn’t about shortcuts — it’s about building the right habits.
Consistent product uploads, smart keyword optimization, data-driven improvements, and well-planned store promotions are the four pillars every Shopee seller needs to master.

If you stay disciplined, track your numbers, and keep refining your listings week by week, traffic will come — and sales will follow.